Nothing dates reviews quite like discussing the marketing surrounding a film, but when it comes to the Cloverfield franchise, the pre-release hoopla inevitably becomes part of the conversation regarding the final product.
During Super Bowl 2018, an ad revealing the title and first footage of The Cloverfield Paradox ran, announcing that the film would be available on Netflix once the game ended. This reveal followed rumours that the long-delayed movie, previously titled God Particle, would be skipping a cinema run from the franchise’s usual distributor, Paramount.
It’s quite the mic drop when it comes to movie marketing. Unfortunately, and excluding the encouraging choice to have a woman of colour (Gugu Mbatha-Raw) lead an effects-heavy sci-fi, that stunt may be the only positive part of this film’s legacy…
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